Culture
India’s Gen Z Is Forcing Global Luxury to Speak a New Language
In India, Gen Z is not rejecting luxury: it is reprogramming it. Meaning, heritage, pre-loved fashion, digital retail and local designers are becoming the new markers of desire.
In India, Gen Z is not rejecting luxury: it is reprogramming it. Meaning, heritage, pre-loved fashion, digital retail and local designers are becoming the new markers of desire.
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