With Meta One, Meta groups paid features across Instagram, Facebook, WhatsApp and Meta AI. Beyond AI tools, it aims to monetize creators' and small businesses' daily work.
The Partner Program reaches more than 35 markets on October 20. Eligibility depends on audience thresholds and local conditions.
Publishers are rethinking their relationship with audiences as AI, creators and declining Google traffic reshape the economics of attention.
Good Good Golf loses Callaway and exits a PGA Tour sponsorship after a controversial ad. The case exposes the new fragility of creator-built brands.
X is preparing to wind down its old revenue sharing program and launch Original Content Rewards. Behind the promise to creators, the platform is trying to repair an attention economy that became too profitable for recyclers.
With its AI Persona label set for September, Spotify is trying to separate real artists from synthetic identities without closing the door on AI music creation.
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